The goal of this campaign is to intermediate between donors and Israeli soldiers who are fighting terrorists and work tirelessly to release hostages. We collect from the field commanders the most urgent needs, purchase the items and deliver them to the soldiers via a network of volunteers.

The campaign is organized by Dr. Michael Gofman, a Senior Lecturer of Finance at the Hebrew University of Jerusalem. Since October 7th, Michael and a team of volunteers have raised more than 220,000 NIS to purchase special equipment for soldiers. We provided more 420+ powerbanks, 140 power stations, 180+ USB chargers, 100+ outlet splitters, tools, gloves, and other unique solutions that overall have benefitted around 10K soldiers from dozens of units and special forces.

FAQ

1. Q: Why IDF does not provide the needs of the soldiers? Why private donations are required?

    A: We specifically focus on equipment that is (a) not supplied by the army or by other NGOs and (b) in high demand by the soldiers. For example, our solar based power stations provide electricty in the most remote areas.           These innovative solutions are replacing the need for fuel-based generators that are noisy, heavy, and require constant access to fuel supplies.

2. Q: I already contributed to my local Jewish Federation, why should I donate to your initiative?

    A: (i) Jewish Federations use many intermediaries (local NGO) and the money reaches the target population with large delay. We address soldiers needs typically within 24 hours from receiving a request.

    (ii) The local NGOs do not have the capacity to allocate hundreds of millions of dollars they receive from the Jewish Federations due to the scale of the needs, the limited personnal due to the call of reserves, and the lack of expereince to address new needs that didn't exist before, such as the large number of reserve soldiers, the large number of displaced citizens, the large number of hostages, the large number of struggeling businesses, etc.

   (iii) Very few resurces are allocated to Israeli NGOs that help soldiers. These NGOs are used to operate for the wellbing of soldiers during the normal times, not during the war. As a result they are unable to address the current needs of the soldiers.

  (iv) They use a top down approach. We use a bottom up approach. They provide funds for what they think is needed. We are in a constant contact with commanders on the groung and receive requests for what is actually needed.

3. Q: How is your initiative different from other private initiatives that provide aid to soldiers?

    A: (i) We started to operate on October 8th and acquired a lot of valuable experience since then and created strong connections with IDF units, local volunteers, suppliers, and partners. We optimized our processes, effectiveness, and the speed of delivery. We also developed expertise in a particular area and getting requests from many other organziations that help Israeli soldiers. 

        (ii) We focus mostly on suppling equipment that requires maintaince, training, and safety instructions. We stay in touch with the units and share best practices across the units. Other initiatives typically address needs that do not   require a recurrent care.

       (iii) We leverage on the vast experience in fundraising, budgeting, finance, constrained optimization, and instruction.

       (iv) Our donations are tax-deductible in Israel.